12/26/2023 0 Comments Callout extensions adwords editor![]() An example of where you may want to use a start and end date is if you are only stocking certain lines for a season and then they will change at the end. (optional) You can also set a start and end date and schedule the hours when you want your adverts to appear. The value can be a maximum of 25 characters and you must enter at least 3 values. To add additional valued click the blue +add button. For example if you have chosen the header brands, then you will want to add the brands that you stock as the values. Add the values the coincide with your header. There are also a set of Black Friday and Cyber Monday Headers that Google introduced for a limited time. The options of headers currently available are: Here is a detailed guide as to what you should and what you should not include within your values. Here you want to choose the most relevant one to what you are advertising. There are a large range of different headers that you can choose from. Next you need to choose a header for your structured snippet. Click the bright red +extension button and then the +new structured snippet extensions button which can be found towards the left hand corner of the page. For your top performing keywords you may want to consider adding structured snippets at ad group level to maximise performance. We would suggest setting up some account level extensions that will apply to all campaign and then setting up more granular structured snippet extensions at campaign level and ad group level. Select what level you would like to apply your structured snippet extension at. Navigate to the ad extensions tab within your Adwords account. How to setup AdWords Structured Snippet Extensions We will follow up by publishing out own case study in the near future. ![]() Structured snippet extensions are very new so there is only one case study on them at the present time.
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